And imagine, what I finally had in mind, means that people who want to open a business must have a lot of money. Oh, how hard it is to start that business.
The budget is tight, just for daily meals you have to be willing to hold back buying this and buying that.
Well, that was then ...
Alhamdulillaah, my mindset has begun to be enlightened since I started reading successful books, motivational books, business books, participating in business seminars, watching videos of business tausiyah, and meeting people who already have businesses.
Money, apparently is not the main capital. The main thing is the courage & pleasure of God ...
If you don't have the courage, there is no strong will and determination, as well as the pleasure of Allah, how do we want to move? Remember, where there is a will, there is a way ~ where there is a will, there must be a way, accompanied by prayers in every step from the moment of initiation to the process.
Can you imagine, if the money is the benchmark, there are not even running the business. Lha wong just want to start, already shot using money capital which maybe most beginners don't have much.
Then, what are the main capital in building a business for beginners?
See the sequel ...
Capital In Starting A Business
In my experience, there are at least 3 important things that beginners need to have in building their business and in the sales process.
- Maintained product supply
- Customer base
- Master the distribution channel / promotion channel
- 3 This is very, very related to sales activities. Because in the early days of building a business, selling activities would almost certainly become the main activity so that the business could survive and develop. So the science of selling is the spearhead of a business that must be really sharpened.
✔ PRODUCT
For products, those who are just starting out don't actually have to do their own production, but can sell other people's products. The popular language of mackerel. The language of trends in the world of online business is affiliate marketing. Or you can also use a reseller, agency, or dropship model.
The point is, you don't have to bother producing your own goods first.
Unless we already have our own product, that's fine. In fact, I think it is advisable to prioritize selling your own products first
✔ CUSTOMER BASE
Then the customer base, is a list of customer names that we can offer our sales products. If you don't have it, start prospecting or making a list of names of people we can prospect.
In the online world, we can take advantage of the list building process by creating a form to legally request the name and email of prospective customers, and hopefully we can get a cellphone / WhatsApp / Telegram / BBM / etc. number.
✔ DISTRIBUTION & PROMOTION CHANNELS
Next, if you already have the 2 things above, start doing sales promotions using distribution channels / promotional channels if they match our target market .
For example, in the online world, many people use Facebook, so it's a good idea to start promoting via Facebook as well. Take advantage of interactions by building closeness with our friends, adding new friends, or joining groups that are relevant to our products.
Use Existing Resources
No need to be extravagant, no need to be perfect when starting a business. The important thing is to go first, while continuing to make improvements. If you don't go for a walk, what do you want to improve?
Is that right ....?
Regarding speed, each person certainly has his own capacity. It could be that A is running like a jet plane, and B is usually just like someone taking a train.
For example, now I only have a cellphone to sell online, it's okay, the important thing is that there are results first, be patient. While saving to buy a second laptop, for example. The important thing is functional first.
For example, maybe now you don't have a representative place to display a shop window, so try using your own house first. Photos of our good selling items, upload them on social media and marketplace sites, then continue the promotion.
After all, today, people who start selling, do not always have to use a physical place or shop first. In fact, many do not have physical stores, but their sales turnover exceeds those of people who have physical stores.
Well, is there something like that? There are .. many of them ..
Conclusion
Yes, so it's okay, there's no need to force it, and there's no need to be jealous of other people's conditions. Just adjust to your current abilities, and keep improving. While praying, hopefully what we are working on can produce results.
Regarding money, it still has to be managed properly, keep the cash flow positive. Sometimes we really need to save money so that the business can survive.
Because the new business is still "fragile" in nature, then it is wise to manage finances. Because this can be a sensitive matter.
Moreover, there must be many beginners whose business financial management is still mixed with personal finances. Hmmm, separate .. separate O siblings .. Yes ..? Okay..?
My tips regarding finances, have your own business financial records, even if they are simple. The point is, record all the income and expenses of your business from the start.
So, how, anyone want to add? Please .. later we can study together.
Okay, maybe it was from me first, and if you like, please also share this article with people closest to you or through your favorite social media channels, so that it can be more useful for more people.